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Peggy Hartanto @Plaza Senayan

Peggy Hartanto @Plaza Senayan

Designed by Gondojules

2025

Gondjules brings a refined modern sensibility to the Peggy Hartanto store in Plaza Senayan, utilizing Muka wood veneer in the soft, sophisticated hue of Baby Blue Oak. This distinctive material choice sets a calming and luxurious tone, contrasting gently with the clean architectural lines of the space. The Baby Blue Oak evokes a sense of freshness while subtly nodding to the brand’s femininity, acting as both backdrop and focal point. Surfaces are sleek and uninterrupted, allowing the wood’s delicate grain to shine through, creating a serene visual rhythm that elevates the shopping experience.

The overall design is rooted in a minimalist approach that balances elegance with a contemporary edge. Gondjules carefully orchestrates spatial flow and display arrangements to highlight Peggy Hartanto’s fashion pieces as sculptural elements. The muted blue palette softens the curving forms, while curated lighting enhances the texture of the wood veneer, casting gentle shadows that animate the space. The result is a boutique that feels both intimate and elevated — a modern sanctuary that reflects the sophistication of the brand.

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